Of solidly establishing the family business's reputation at home, after more than two decades the maker and provider of auto parts was poised for expansion either domestically or globally.
TEW already made components that were sent abroad via exporters at a national level. Furthermore, the owner of the business could not resist but ponder on the chance of simply shipping the parts to foreign clients. While that choice would incur costs associated with exports and would necessitate changes to its logistics and operations, the owner can barely ignore the pay-off in profits.
Regardless of how daunting the challenges he was confronted with, he thoroughly understood the market, which is why expansion was carried out and had very little danger associated to it. Should was the time right for TEW to target the global market that is lucrative or TEW continue to concentrate on increasing its market standing domestically? Meenakshi Jakhar is associate with Management Development Institute. Manoj Kumar Srivastava is affiliated with Management Development Institute.
PUBLICATION DATE: June 27, 2016 PRODUCT #: W16383-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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