Introduction

Sullivan was a London, Ontario-based part-time carpenter in hardwood flooring, and he has the successful career in the sales and distribution in thefield of technology, and the packaged goods industries. However, the woodworking was his passion that he believed that woodworking was in his blood because his grandfather and uncle were furniture makers and finish carpenters. Similarly, with this intention he pursued his passion and went forward to start his new career.

Meanwhile, he had worked with many repeatable custom contractors and homebuilders, where he was assigned the multiple large-scale residential projects of the high-income families. Beyond this Sullivan has no experience in the carpentry, but he had achieved these skills from hisengagement with these large-scale contractors.

Similarly, the Sullivan also started work part-time for friends and families. However, during his first work for his friend to hardwood flooring of thecottage. Through his experience to that, he potentially used his unique way of flooring and installing the wood board in the cottage. He got famous with family and friends for his hardwood flooring skills. Furthermore, he had anticipated getting 15 jobs in the year for hardwood flooring.

However, beyond all factors he had believed that work could not be managed by himself alone. Because the flooring work is multistage work that required time to happen. E.g., Preparation of wood boards that required five other steps to finish, and after that, the installation process and finalization process was another challenge.

Similarly, Sullivan has two options; one to purchase the router and router table or second was to hire one of two additional workers. Now it was the whole dilemma for the Sullivan to choose the best alternative that could lead to efficiency under given circumstances.

Question 1

Sullivan’s Flooring concept Harvard Case Solution & Analysis

Sullivan is Customers

Customers in the market were preferring the hardwood flooring than other floor covering alternatives such as the wood laminate or vinyl, carpeting, and ceramic tile. However, the hardwood was wide liked against any other alternative due to its durability, and it also required low maintenance, and look traditional. Similarly, it also enables customers to get their customized flooring choices with the hardwood.On the other hand, the Sullivan were asked for work similar to the work he did for one of his friends.

However, the reason for that work was that Sullivan had done that job in another way. Where he had acquired the softwood from the market, that was cheaper than the pre-engineered hardwood boards. However, it saved the cost of customer and given a similar look to hardwood work. Meanwhile, it was the skills of the Sullivan that he put his efforts in the softwood work. However, the customers of the Sullivan were about to ask for the same job that he did for his friend’s cottage........................

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