Shelby Givens, a fresh business school graduate, revisited home to Raleigh, North Carolina to facilitate the rescue of her family's sickly and aged bowling alley, Westlake Lanes. Although she addressed inefficiencies and cut costs, moving the business from near-bankruptcy to profitability in nine months, market states threatened the long term viability of the business.
Givens afterward sold her family on a fresh, more youth-oriented concept, an urban sofa called Sugar Bowl that could generate ample revenues from the food and drink companies already entrenched in Westlake Lanes. The case pursue Givens as she builds Sugar Bowl into a spin story through shrewd decision making in finance, operations, and advertising with challenging surprises and disappointments, while competing always. The reflections of Givens are additionally captured by the case on the way the entrepreneurial drive which has inspired her. Sugar Bowl could be taught alone or after "Westlake Lanes" (4431), which follows Givens through the initial reversion process.
Sugar Bowl case study solution
PUBLICATION DATE: November 30, 2012 PRODUCT #: 913537-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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