In the year 2013, Ning Tang, who founded CreditEase in the year 2006 as abroker of P2P loans to unbanked little businesses and individuals in China, confronts the challenges of rapid growth and expansion in a regulatory environment that is changing.
CreditEase should develop technology to control its growth, address issues associated with the organization’s expansion into products and services for China's growing high net worth (HNW) citizenry, including questions about the suitability of its own products and its susceptibility to bad debt losses along with a potential leveling off of the increase in China's market, and adjust to new and much more intensive regulatory oversight. What should Tang do to position CreditEase so it can continue to fulfill its assignment of making financial products and services accessible to millions of underserved Chinese while branching out into other, possibly riskier lines of business and ensuring compliance with evolving laws and regulations? Will CreditEase's growth be sustainable?
PUBLICATION DATE: October 03, 2014 PRODUCT #: 315027-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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