Marshall & Gordon: Designing an Effective Compensation System (A) Harvard Case Solution & Analysis

CEO Kelly Browne wrestles with the design of a fresh settlement system to encourage the collaboration and cross-selling for supporting her business's new strategy. Marshall Gordon International, a worldwide public relations (PR) firm, has recently expanded its service offering to include Executive Positioning, which requires significantly more teamwork, higher-level client interaction and more strategically-minded consultants than their traditional PR work. The CEO is pressured to ascertain a settlement system that help motivate and retain the firm's valued PR advisers, bring new talent, and get all professionals aligned behind the new strategy.

Marshall & Gordon Designing an Effective Compensation System (A) Case Solution

PUBLICATION DATE: May 05, 2011 PRODUCT #: 411038-HCB-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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