The change will mean a cutoff of hundreds of thousands of dollars in grants, largely for breast exams." The post mentioned "newly acquired standards barring grants to organizations which are underneath examination by local, state or federal authorities" and referenced a congressional examination of Planned Parenthood as the crucial motive for the change. Planned Parenthood blamed Komen of "bowing to force from anti-abortion activists." It's actually hurtful." The controversy roiled supporters of organizations, drawing politicians, activists, the press and the nation into a debilitating conflict that matched one venerable women's health organization against another.
Each organization appealed to its constituents-using the mainstream press and social networking outlets-to support their place: Komen leaders underscored the importance of managing premium quality grants to direct service providers; Planned Parenthood maintained that women's health was being jeopardized for the sake of political expediency. Social networking outlets were flooded with messages castigating Komen, which capitulated after four days of mass and social media criticism and rescinded its financing decision and mainly supporting Planned Parenthood. This case investigates the power of social networking to drive social change by asking pupils to consider the result of a well-managed social media effort as well as the cost of inaction in a social media driven environment.
Social Media and the Planned Parenthood Susan G. Komen for the Cure Controversy case study solution
PUBLICATION DATE: December 07, 2012 PRODUCT #: HKS729-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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