Shanghai Inteva Automotive Door System Co. Ltd (once Shanghai Delphi) was a top player in China's automotive section sector with a 30% market share. Nonetheless, between 2007 and 2009, it failed to meet its profit targets for three consecutive years.
A number of factors contributed to this failure, some internal and some associated with the challenges of working in an emerging market. If Shanghai Inteva is to stay competitive, it must start making its objectives.
PUBLICATION DATE: November 02, 2011 PRODUCT #: HKU966-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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