In the summer of 2000, Stephen King, a famous American author of "horror" novels, created a nightmare for the publishing industry, he launched the online downloadable novel, perhaps the first celebrity author, without its traditional print publisher, Simon & Schuster. In his own words, King argued that it was an attempt to "be the worst nightmare of the big publishing." This case is the value chain of traditional book publishing industry, and considers how and where the efforts of the king is a problem for the existing institutional actors in the industry. The case also looks at other digital initiatives, which are redefining possible way that the traditional book publishing industry works, and invites the reader to consider how changes in the competitive areas, and the potential for appropriate policy measures. "Hide
by William A. Fisher Source: IMD 26 pages. Publication Date: July 18, 2003. Prod. #: IMD270-PDF-ENG
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