AlarmForce Industries, Inc is a developer and provider of sales of home security with offices across Canada. Since the company was founded, it has become one of the leaders in the Canadian market home security and have built a reputation of technological innovator in the industry. President and CEO of the company must decide whether to start a new product, AlarmFog, which the president believes represents the future of home security market. This case focuses on past strategic decisions of the company amounted to differentiate themselves in a mature market. "Hide
and June Cotte, David Singer Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: July 18, 2003. Prod. # 903A10-PDF-ENG
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