The Bosco chairman comprehends that Zeta and Bosco have diverse work culture and to build the integration into a success, it was crucial to build a new identity that is unique for the new company Bosco-Zeta Pharma. He decides that the aim is to retain the finest components of the present social capital from both separate organizations while enhancing the responsiveness of the new business to the market environment, competitors, and customers.
He requests that a third party run a preliminary survey to discover the crucial cultural differences between Zeta and Bosco. The survey results are divided into broad classes. The initial challenge will be to decide on the key tenets for each category for the new business and to devise an effective migration strategy to get there.
PUBLICATION DATE: November 13, 2008 PRODUCT #: UV1023-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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