Executives at Sony Music Entertainment faced a dilemma: a user-created video featuring contentious artist Chris Brown's music was netting millions of view per week on YouTube. Sony held the patent to the song, and was permitted to issue a record notice to the celebration that uploaded the video.
Should Sony act? This case looks at the problems faced by marketers in an environment in which consumers disseminate content with no aid, or acceptance, of gatekeepers.
Sony and the JK Wedding Dance, Spanish Version case study solution
PUBLICATION DATE: December 22, 2009 PRODUCT #: 513S31-PDF-SPA
This is just an excerpt. This case is about SALES & MARKETING
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