The WestJet Christmas Miracle (A) Harvard Case Solution & Analysis

WestJet, Canada's second biggest national airline, is preparing to initiate a social networking initiative to coincide with the year-end holiday season. As the business's executive vice-president (Sales, Marketing and Guest Experience) reviews the strategy, he is seeking answers to three questions.

Does the planned initiative mismatch or fit with the brand image of WestJet? Will this step damage or deepen the engagement the airline currently enjoys with its guests (as it calls its passengers) and WestJetters (as it calls its workers)?) What distinctive outcomes can WestJet achieve through the initiative and how can those outcomes be ameliorated?

PUBLICATION DATE: August 25, 2014 PRODUCT #: W14399-PDF-ENG

The WestJet Christmas Miracle (A) Case Study Solution

This is just an excerpt. This case is about SALES & MARKETING

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