Angie’s List: Ratings Pioneer Turns 20 Harvard Case Solution & Analysis

Angie's List: Ratings Pioneer Turns 20 Case Solution

This is just an excerpt. This case is about  SALES & MARKETING

PUBLICATION DATE: September 03, 2016

In 1995, prior to individuals "googled" or "yelped," Angela Hicks (HBS, 2000) was developing her Angie's List as a pioneer in the build-up and dissemination of customer ranking info. Hicks concentrated on the house repair work and upkeep market, and, as she put it, "especially on high expense of failure scenarios where excellent details on prospective company is likewise of high worth." Angie's List had actually a paid membership design as it demanded "members" for access to the info they jointly offered on provider.

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