Color cases should be printed in color, to optimize their effectiveness. Yum!, the owner of KFC, Pizza Hut, and Taco Bell, requests what might be the lessons from its success in China for now contemplated growth into Africa and India.
Additionally, the company contemplates whether Taco Bell can triumph abroad as part of a brand new growth drive. In addition, the case asks what space barriers are important for a fast food business specializing in part on fried chicken and Tex-Mex food.
PUBLICATION DATE: May 31, 2012 PRODUCT #: 712422-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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