Pink Tax: Price Discrimination and Product Versioning Exercises Case Solution
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: December 12, 2016
These exercises match the WDI Posting Case "Pink Tax: Gender and other Price Discrimination Factors". Diana Kelly is simply the brand name supervisor for a business that has a brand-new cream that offers customers more vibrant, shinier toe nails. It will be offered in significant retail outlets like Target, Walmart, CVS, and Walgreens. Kelly is provided different division plans produced by consultancy groups to assess. Trainees are asked to examine the division plans and identify how the product must be versioned and priced.
Related Case Solutions & Analyses:
Digital Angel
Solectron: From Contract Manufacturer to Global Supply Chain Integrator
Managing Brands for the Long Run: Effective Brand Reinforcement and Revitalization Strategies
Appalachian Mountain Club: Transforming Governance
Safe Water Project: Improving Access to Safe Water Through Innovative Sales and Distribution Models
Corporate Strategy, Module Note
Customer Rage:Triggers, Tipping Points, and Take-Outs
Calgene, Inc., Spanish Version
Using Product Design Strategically to Create Deeper Consumer Connections
Bayt.com: How Bayt.com Derived a”Place Surplus” in Dubai, U.A.E.
