The case illustrate a Turkish brother-sister group who are assessing the option of procuring and managing a franchise of a U.S. bakery/cafe in Turkey. They may be comparing this option of just starting a similar company to that.
SMARTBITES (A) case study solution
PUBLICATION DATE: September 19, 2012 PRODUCT #: 813074-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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