Better World Books was set up as a for-profit "B corporation" committed to a triple bottom-line of financial, social and environmental performance. Subsequent to early increase, BWB faces challenges growing while keeping up their social-entrepreneurship business model.
Issues including shrinking supply, narrow margins, low brand recognition and even copycat rivals are a few of the dilemmas BWB faces. CEO David Murphy must decide the way to handle these dilemmas in a sense that keeps BWB competitive in the crowded used book industry and creates value for all of BWB's stakeholders.
PUBLICATION DATE: January 06, 2012 PRODUCT #: MH0001-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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