United Daily News Group (C): UDN Shopping – What Happened? Harvard Case Solution & Analysis

A leader in Taiwan's media, the United Daily News Group, confronts the imminent death of the country's paper industry. The creator's grandson took over as the company's chair just four years earlier, during a time when a growing variety of readers were turning to the Internet for their news.

Looking ahead, while recognizing that the work of running conventional newspapers may no longer be profitable he has to keep up the future development of business. He must gauge the strengths of the company, integrate the resources of the group, enhance news content, introduce digital media and create a freshly designed business model. He wonders which media inventions he should introduce and how to best initiate the integration of resources.

United Daily News Group (C) UDN Shopping - What Happened Case Study Solution

PUBLICATION DATE: July 30, 2015 PRODUCT #: W15330-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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