Simplot, was privately held and has developed several new genetically engineered potato that doesn't turn brown after cutting and considerably reduces waste.
Unlike other GMOs, it does not comprise foreign genes. The case describes the company's commercialization strategies in light of the complex environment surrounding genetically modified foods.
Simplot Plant Sciences Designing a Better Potato case study solution
PUBLICATION DATE: December 18, 2014 PRODUCT #: 515042-HCC-ENG
This is just an excerpt. This case is about SALES & MARKETING
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