In India, millions of Kieran (small shops), but modern shops appear. The case illustrates the challenges faced by the store owner shiny shop provisions Kieran in the suburbs of Bangalore, India. A customer who is a researcher of the market, decides to investigate how a small retail business in the food and products can survive in an environment that is becoming more complex in terms of professional techniques used in modern retail. Data on retail image of small shops and modern shopping and lifestyle consumer information submitted. "Hide
by S. Ramesh Kumar, Radhika Vishvas Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: 13 October 2010. Prod. # 910A17-PDF-ENG
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