Features zero-emission, light weight, high efficiency, low power consumption, and near-zero pollution contribute to the popularity of electric bikes and excellent growth potential for the global electric motorcycle. However, Zero faces competition from Brammo, which, while positioning their products as opposed to Zero, adopted a similar strategy of international growth. As CEO of Zero position its products in such a way that the zero to be able to offer a unique value proposition and establish clear dominance in the power bike? "Hide
by Stewart Thornhill, Zhu Fei Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: December 5, 2011. Prod. #: W11551-PDF-ENG
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