Rougemont Fruit Nectar: Distributing in China Harvard Case Solution & Analysis

Gervais Lavoie, managing director of Beijing Oasis High Nutrition Food Co, to decide what means of distribution is the most suitable for the recently developed by fruit nectars. The decision is complicated by the fact that various means of distribution have different effects on the final pricing and product promotion. "Hide
by Paul Beamish, Tom Gleave Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: July 12, 1999. Prod. #: 99A016-PDF-ENG

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Rougemont Fruit Nectar: Distributing in China

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