eStore at Shell Canada Limited Harvard Case Solution & Analysis

Commercial director at Shell eProducts in Canada to determine how to improve the adoption and use of e-commerce channel. The store was designed for fuels and lubricants market as a test pilot, as Shell is able to communicate with their customers electronically, thereby reducing costs.

estore shell canada case solution

estore shell canada case solution

While the online store has been in place for a year, and many customers have signed up to use was low. Consulting firm has developed recommendations on technical issues that may be driving a low load. Commercial Director eProducts should consider the problems are purely technical and make a recommendation on how to proceed. "Hide
by Deborah Compeau, Barbara Marcolin, Carol Saunders, Chad Saunders Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: January 26, 2007. Prod. #: 906E20-PDF-ENG

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