Commercial director at Shell eProducts in Canada to determine how to improve the adoption and use of e-commerce channel. The store was designed for fuels and lubricants market as a test pilot, as Shell is able to communicate with their customers electronically, thereby reducing costs.
estore shell canada case solution
While the online store has been in place for a year, and many customers have signed up to use was low. Consulting firm has developed recommendations on technical issues that may be driving a low load. Commercial Director eProducts should consider the problems are purely technical and make a recommendation on how to proceed. "Hide
by Deborah Compeau, Barbara Marcolin, Carol Saunders, Chad Saunders Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: January 26, 2007. Prod. #: 906E20-PDF-ENG
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