To maximize their effectiveness, colour cases ought to be printed in colour. Modularity additionally provided Carl Zeiss' engineers the benefit of decoupling the development schedules of individual parts and subsystems. Yet the well codified interfaces at many module bounds also opened the system up to outside suppliers of components, mainly applications.
This served research scientists who were doing cutting edge research extremely well, as they wanted in order to implement the newest techniques and evaluation tools. At the other extreme, clinical and QA/QC applications by their nature had a greater demand for automation, due to the insistent nature of jobs. Simple, integrated options appeared to make more sense in these conditions, and many programs didn't demand the ultraprecision of Carl Zeiss's hardware platforms. Fairly there was a call for simplicity and robustness, especially in production environments. The case exposes a number of the tactical dilemmas and opportunities confronting the microscopy business.
PUBLICATION DATE: July 06, 2011 PRODUCT #: 612002-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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