CEO of VBV, Elizabeth Franks, had a week until her July 2010 board meeting. VBV had just completed a six-month promotion and promotion campaign for a brand new product line and tactical rebranding, and early responses from the board had suggested diverse feelings.
Selling a New Old Idea Virginia Business Ventures case study solution
PUBLICATION DATE: January 01, 2012 PRODUCT #: UV5346-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
MicroFridge
CIGNCorp. Inc.: Managing and Institutionalizing Business Reengineering
Cougars
Nicolas G. Hayek
Milford Industries (A1)
Computervision-Japan (C)
Tiffany’s Little Blue Box
Intuit Inc.: Project AgriNova, Portuguese Version
Profiting from Environmental Regulatory Uncertainty: Integrated Strategies for Competitive Advantage
Hong Kong’s Financial Crisis–1997-98
