Licensing Arrangement Or Joint Venture (4): An Ex Post Case Study Of Tokyo Disneyland Harvard Case Solution & Analysis

In the last phase of 1970s, Walt Disney Corporation required to enlarge its business to Japan. Oriental Land Corp, which represented the Japanese side of the negotiations, and Walt Disney must essentially choose a licensing arrangement or a joint venture. The aim of this research will be to examine the actual determinants, data and models of that investment option.

On the basis of the law, the Japanese government intervened in the negotiations between Walt Disney and the Oriental Land Corp as to the form of the organization for Tokyo Disneyland. Eight years later, it's worthwhile to examine that arrangement helped the partners and also the job and the validity of their decisions. This case study presents ex post empirical evidence for this conversation. Effectiveness and the efficacy of the law that permits the Japanese government to intervene are additionally questioned.

PUBLICATION DATE: November 01, 2012 PRODUCT #: HKU988-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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Licensing Arrangement Or Joint Venture (4): An Ex Post Case Study Of Tokyo Disneyland

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