MicroFridge Harvard Case Solution & Analysis

MicroFridge, five-year, $ 12 million company based in Sharon, Massachusetts, develops and markets a unique combination of a compact refrigerator and microwave. All manufacturing is done for this Sanyo in various foreign locations. Founder and president believes that the potential market for their product around 5 million homes in the "home away from home" market. "Hide
by Norman A. Berg, James Weber Source: Harvard Business School 18 pages. Publication Date: August 5, 1994. Prod. #: 395027-PDF-ENG

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