SAS: Leadership in Business Intelligence is set in 2007 and traces the history of a great analytics software company that is a leader in the field of poorly characterized as Business Intelligence. The firm is one of the largest private companies in the world, the global leader in analytics and business intelligence, and the 33rd largest software company in the world. Ownership of the SAS is in the hands of two programmers, one of whom, Jim Goodnight, holds two-thirds of the shares and has acted as CEO for the past 30 years, piloting the company's strategy. SAS was originally statistical software package developed by analysts Jim Goodnight and his original partner until the firm was founded in 1976. Between its inception and 2007, the firm has developed a stunning array of software add-ons and features that allow businesses to perform data storage, data mining, reporting, and creating a system of indicators that allow managers to anticipate opportunities and make these decisions based on the future. "Hide
by Stephanie Hurt, Marcus Hurt Source: North American Case Research Association (NACRA) 31 pages. Publication Date: 01 October 2009. Prod. #: NA0103-PDF-ENG
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