Rockland Hospitals, a family-run entrepreneurial healthcare venture, had gone from a 90-bed capacity in 2004 to 808 beds in 2014.
But, the managing director desired a growth plan which will attain his goal of producing a health corridor in the National Capital Region with a consortium of four super-specialty hospitals. Should he focus on capacity utilization and improving the efficiency of existing hospitals?
Was attracting more medical tourists from foreign nations the answer? Or should he strive to develop a health care network that reached the most remote regions of India? Neena Sondhi is associate with International Management Institute.
PUBLICATION DATE: July 13, 2015 PRODUCT #: W15291-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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