Harley-Davidson: Marketing Strategy for Motorcycles–1977 Harvard Case Solution & Analysis

Includes material on the AMF, the parent company of Harley-Davidson. This information is intended to enable the analysis of Harley-Davidson in the context of corporate strategy and the AMF general business portfolio. Rewritten version of the previous two cases. "Hide
by Robert D. Buzzell Source: Harvard Business School 14 pages. Publication Date: September 8, 1983. Prod. #: 584032-PDF-ENG

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Harley-Davidson: Marketing Strategy for Motorcycles–1977

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