Refining a Successful Brand Harvard Case Solution & Analysis

More than a decade after its launching, is a successful, well-known and well-regarded charitable organization that supports U.S. public schools. Yet in the past few years since the beginning of the organization's, the charity environment has changed, leading the organization's chief marketing officer to inquire the best way to clarify the brand in a shifting space.

The case centres on findings delivered by means of a branding agency regarding a potential change to the tagline of the organizations. Encountering a long report on the labeling bureau's findings, the chief marketing officer needs to determine on the business’s next steps.

PUBLICATION DATE: October 14, 2015 PRODUCT #: W15471-HCB-ENG

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