Retweet This: The Power of a Multi-Dimensional Approach to Social Media Harvard Case Solution & Analysis

A vital challenge facing entrepreneurial enterprises-and any business with a game-changing new offering-would be to reduce audience uncertainty about the grade of the new service or product. The writers contend that particular kinds of communications are more efficient in attaining this aim than others.

Having studied eight firms as well as their Twitter communicating strategies, they define a focus on quality: three characteristics of a successful social networking communication, a relational orientation to the user, and distinctiveness clues.

They then present four distinct communication flows that an organization can adopt, from 'Sparse' to 'Multidimensional', reasoning that the latter is likely for elevated degrees of audience responses that affirm quality.

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

PUBLICATION DATE: September 01, 2015 PRODUCT #: ROT280-PDF-ENG

 

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