Warner Bros. Entertainment, Chinese Version Case Solution
The case Warner Bros. Entertainment, Chinese Version evaluates the trajectory employed by a leading motion picture studio to develop and choose movie projects. Warner Bros.’ strategy is to concentrate its efforts on a few important “event” movies (i.e., films with the potential to create gross box office receipts of $300 million or more).
This strategy –which has worked for the prior two years– follows hazards. The studio is currently asking how it can better manage these hazards and, specifically, how it is able to enhance its odds of accomplishments.
PUBLICATION DATE: September 08, 2014 PRODUCT #: 615C03-PDF-CHI
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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