Dunkin Donuts (E): 1988 Distribution Strategies Harvard Case Solution & Analysis

Dunkin 'Donuts is exploring various methods to improve the distribution. To attract new outlets include development contracts, subfranchising, regional strategy deployment, as well as an increase in the company owned stores. Ability to focus on existing stores include sales of branded products through stores and satellite (non-productive) retailers. The case provides consumer data and detailed information on the regional differences, the franchise relationship, and store operations. Raises questions concerning both the design and implementation of the strategy in the franchise system and requires the student to analyze the interaction between the structure and management of the franchise system, and how they both relate to the market. "Hide
by Patrick J. Kaufmann Source: Harvard Business School 16 pages. Publication Date: August 24, 1988. Prod. #: 589017-PDF-ENG

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Dunkin Donuts (E): 1988 Distribution Strategies

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