This supplementary case follows up on an advanced R&D strategy by Beiersdorf, a skin care and cosmetics company. The case relates what happened to the merchandise found by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the merchandise advised believing by leaders in R&D for the future.
PUBLICATION DATE: January 31, 2014 PRODUCT #: 614043-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
Nivea (B) Case Solution
Related Case Solutions & Analyses:
Toyota: Service Chain Management
Haier: Taking a Chinese Company Global in 2011
JetBlue Airways Corporation
Engaging with Startups to Enhance Corporate Innovation
A Bayesian Examines the Lady Tasting Tea (Abridged)
Sam Silver’s Decision
Is Your Company As Customer-Focused As You Think?
Delivering Doors in a Window: Supply Chain Management at Hindustan Aeronautics Ltd.
Copeland Corp.: Evolution of a Manufacturing Strategy–1975-82 (C), Spanish Version
Data Sharing and Analytics Drive Success With IoT
