Li & Fung (Trading) Ltd. Harvard Case Solution & Analysis

Li & Fung, one of the largest export trading company in Asia, working mainly as an agent to connect American and European manufacturers and sellers of short-term use, mass market consumer products, suppliers, located throughout Asia, who produce the products according to customer design . Li & Fung network of 2000 suppliers in more than ten countries, is one of the most important competitive assets. This network consists of relationships with suppliers and knowledge of their capabilities and strengths. The network provides a number of benefits to customers, the most important of which is a wide range of manufacturing options, which vary in price, quality and delivery time. Operations Li & Fung trading organized mainly independent, customer-focused units assisted by regional offices. Its internal structure and incentives (eg, compensation) are designed to motivate employees to set the service to each client and use the entire network, to put each customer's order with the supplier, which most closely matches the requirements of the customer. This project is particularly important because of the low margin trading website. "Hide
by Gary W. Loveman, Jamie O'Connell Source: Harvard Business School 21 pages. Publication Date: October 26, 1995. Prod. #: 396075-PDF-ENG

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