The case describes a unique business model Rehabilitation Alliance Hong Kong (RAHK), beginning with its strategic alliance with the Dairy Farm to run a 7-Eleven convenience stores, in order to create jobs for disabled members. Two managers, try other forms of business, but they are not commercially effective. The case intends to study management problems cooperative relationship with a social conscience and achieving social sustainability of the enterprise on the basis of innovation. "Hide
by Terence Tsai, Barbara Lee Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: April 28, 2008. Prod. #: 908M26-PDF-ENG
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