Raises some interesting questions regarding the role of the guarantee as an instrument of strategic marketing. General Motors, in response to a sharp drop in its market share, making drastic changes to their warranty policy. Ford must decide how best to respond to these changes. "Hide
by Melvin A. Menezes Source: Harvard Business School 2 pages. Publication Date: May 17, 1989. Prod. #: 589057-PDF-ENG
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