lululemon athletica: Europe or Asia Harvard Case Solution & Analysis

In 2003, Lululemon Athletica has sales of $ 30 million, and operations in Canada and the United States. Chip Wilson, founder of Lululemon Athletica wants to expand its operations by opening shops in either Asia or Europe. As his fast-growing firms do not have resources to expand in both regions, he wonders, as he has to choose between two options. This case is the fifth in a series of seven cases, Lululemon Athletica, aimed at making decisions using real options analysis. At other times in the series. 9B906M036, 906M37, 906M38, 906M39, 906M41 and 906M42 «Hide

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by Eric A. Morse, Ken Mark Source: Richard Ivey School of Business Foundation 3 pages. Publication Date: May 12, 2006. Prod. #: 906M40-PDF-ENG

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