Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign Harvard Case Solution & Analysis

Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign Case Solution

Jiten Gajaria, the convener of the social media cell of Bharatiya Janata Celebration (BJP) Maharashtra, carried out a marketing transformation program for his political celebration while marketing for the 13th Maharashtra Legal Assembly Election.

The case information how Gajaria rolled out a successful influencer marketing program to create WOM interaction on WhatsApp. It can serve as a traditional example of creating an affordable client outreach program where overall marketing cost was minimized by about 199%.

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: March 01, 2017

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Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign

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