This case follows Julio Vasconcellos (MBA 2007) as he starts Peixe Urbano, a daily bargains business in Brazil. Daily bargains are coupons that offer economies at merchants that are local and are sold by businesses such as Peixe Urbano, Groupon, and Living Social. Vasconcellos and his team experience tremendous success together with the model in Brazil, but are soon pressured to grow as a consequence of the arrival of adversaries, which creates a land grab mindset to nearby countries.
Case A concludes with Vasconcellos' evaluation of liquidity alternatives given scaling hazard, market risk, and Peixe's current levels of success. However, the marketplace soon plateaus, partly due to negative consumer sentiment about day-to-day deals. Case B initiates with Vasconcellos having decided to build Peixe into a seperate company, with prospects to IPO in the U.S. public markets. Besides, the market soon plateaus, partly due to negative consumer feelings regarding daily deals. Peixe is contending to scale its sales force and its technology, and also the business must use its remaining resources prudently. Vasconcellos finds himself having to rapidly transition from entrepreneur to turnaround CEO.
Peixe Urbano (A) - The Ride Up The Roller Coaster case solution
PUBLICATION DATE: January 13, 2014 PRODUCT #: E494A-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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