Pedigree Growth Strategy (A) Harvard Case Solution & Analysis

Julie Smith, brand name supervisor for pet dog food producer Pedigree, needs to identify how finest to jump-start growth in the slumping company. The (A) case fixates the dispute over which kind of strategy to pursue, brand name structure versus in-store activity, while the (B) case concentrates on the idea of cause marketing as a growth strategy.
Pedigree Growth Strategy (A) case study solution

PUBLICATION DATE: April 01, 2010 PRODUCT #: KEL497-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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