In 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, is set to launch artificial intelligence tools, which can create significant value for the music business. Technology, called the hit Sciences (HSS), analyzed the mathematical characteristics of music, and compared them with the characteristics of past hits of music, making it possible to determine the potential of the new hit song. McCready must decide on a target market - the record companies, producers, and artists -., And develop a marketing plan that will help to overcome the likelihood of resistance against the "Hide
by Anita Elberse, Jehoshua Eliashberg, Julian Villanueva Source: HBS Premier Case collection of 24 pages. Publication Date: August 24, 2005. Prod. #: 506009-PDF-ENG
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