Pepsi Grows Potatoes in China Harvard Case Solution & Analysis

PepsiCo introduced potato chips Leia in China in 1997. In its chip business has grown in China, it is facing increasing difficulties in securing a reliable supply of quality potatoes. In the North American market, Pepsi relies on foreign suppliers for its potatoes, but in China, it encountered problems in finding locally and in getting their American suppliers to grow potatoes on his behalf. This was compounded by the fact that the Chinese government has banned the import of potatoes. Faced with numerous obstacles in search of potatoes in China, as the Pepsi go about securing this important contribution? Should it rely on external suppliers of this immature APC in China, or whether it should be integrated back to grow their own potatoes? "Hide
by Zhigang Tao, Lu Jiangyong, Grace Lo Source: University of Hong Kong, 11 pages. Publication Date: January 3, 2008. Prod. #: HKU693-PDF-ENG

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