Intercultural Communication competency in Business Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Intercultural Communication competency in Business Case Solution

The research has been taken to analyze a particular intercultural scenario within an organizational based on the business context. The cultural competency is divided into four elements which includes;

Cross-cultural competency
International competency
Multicultural Competency
Intercultural competency

Our analysis is based on Intercultural competence that provides the ability for effective and appropriate communication with different cultures of people and that alludes to the powerful communication between individuals/specialists/customers of various cultural foundations. It also incorporates management of thought patterns and the nonverbal communication.

It is observed that there is an increasing number of contacts in the world in terms of different languages and different cultural backgrounds. This competency is present in view of contacts in the ranges of business, military collaboration, science; training, mass media, tourism and also due to immigration that leads to political conflict or labor shortage.

Moreover, Victoria, et al (2009) emphasized that in this emerging global market, people cannot operate in isolation therefore, the intercultural communication is very important and effective, which will improve the performance in the global business scenario after development of intercultural communicative competency. (Victoria Guillotine-Townie, 2009)

Intercultural management:

In order to coordinate and manage the individuals from various societies inside a business setting, it shows one of the major difficulties for the corporate world in the current era. Most of the managers survive and work successfully without a comprehension of the distinctionsand complexities of managing others in a multicultural and multinational business environment. (Trompenaars, 2010)

Furthermore, Fons Trompenaars elaborated that initially it is imperative to consider the cultural context of a business. The business culture is parallel with the country’s culture. Thus, if the values vary essentially crosswise over societies, then the management’s practices of those societies are likewise prone to vary. At the point when managing the individuals from different culture groups, one should attempt to identify as to where on the individualism–collectivism continuum a business falls. The collectivism culture organization emphasizes more on the teamwork and harmony. Along with this, the intercultural relations refer to the power distance, male or female differences, relational orientation and marriage or divorce rates.

Researching intercultural communication:

The intercultural communication competence is a scientific field whose intrigue is the interaction amongst people and groups from various societies, which analyzes the impact of culture on people's identity, how they act, and feel, think and, clearly talk and speak. (DODD, 1991)

French and Bell in 1979 defined the iceberg model, which identifies the cognitive, behavioral and emotional components of the culture that focuses on the values, conceptual systems and material and symbolic artifacts. (French, 1979).

On this base, ANEAS (2003) defined culture as "the set of information, qualities, passionate legacy, conduct and antiquities which a social group offers, and which empowers them to practically adjust to their environment." Thus, the culture influences us in a way we collaborate with our surroundings, affecting both how we build it, and how we comprehend or understand it.

Evidently the construct "culture" is the one, which changes constantly in the distinctive changes in which it is deployed, and particularly, when it is connected with regards to the procedures of globalization and differing qualities which portray current social orders. We can recognize two primary ways to deal with the use of the intercultural communication, it includes:

Traditional Concept
Extensive and instrumental concept

The traditional concept exemplifies a more prevalent and static approach as well as it distinguishes culture with a gathering of "items" such as learning and abilities and etc, which a group has produced generally.

An extensive and instrumental concept is the method for being of a group, the theoretical model in which the world is translated and the way of life is arranged, which consolidates a more dynamic use of the intercultural communication competence.(Sandín, 2009)

Need for intercultural Communication:

For the success of international business
It allows to work in a group from different cultures
It helps in worldwide marketing and promotional campaign
It supports in increase in the international business

A critical analysis of intercultural communication:

According to Toke, Jakob and Anders in 2005, the standard system for grouping societies in CCM (cross-cultural management) depends on a perspective of culture as static, formal mental codes and values preoccupied from the setting of valuation of the business.

Furthermore, it endorses the overwhelming exploration value that has been deserted in the reach of humanities from which it began. This hypothesis of intercultural communication regarding CCM and human sciences has the tendency to exclude from CCM a comprehension of how the setting of social, organization and power connections shapes the part of culture in communication.(Toke Bjerregaard, 2005)

In order to research on intercultural communication competence (ICC), it has attracted a number of researches in variety of fields whether it is healthcare, business or and academic forum.

According to Bradford, Allen, and Beisser in 2000, they focused on the pragmatic use of ICC in a quickly emerging world, as they considered that it might be one of the reasons behind this intrigue. Throughout the years, ICC has showed up in research in numerous incarnations. In light of a meta-analysis of research on ICC, the authors contend that intercultural communication competence and effectiveness are adroitly comparable. (Bradford, 2000)

Along with this, it is further elaborated by Spitzberg and Chagnon (2011) that intercultural competence is characterized as the proper and viable management of collaboration between individuals who, to some degree or another, speak to various or dissimilar intellectual, affective and behavioral introductions to the world. (Spitzberg, 2011)

Intercultural Communication competency in Business Harvard Case Solution & Analysis

According to Taramasalata (2011), the author depicts a skilled intercultural communicator as somebody who may be "familiar with exploring communication in intercultural spaces”,.............

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