In winter 2010 Bob Stetzel, the new Chief Information Officer (CIO) at Vermont Teddy Bear (VTB), hopes to replace or modernize lots of the organization's present systems and invest in a few new programs.
This catalog marketer (via on-line and print catalogues) offers three separately handled brands: Vermont Teddy Bear (VTB), PajamaGrams, and Calyx Flowers. Sales are highly seasonal, with peak quantities at Christmas, Valentine's Day and Mother's Day. Stetzel has spent his first few months on the job cataloging systems and databases, learning about the 'spider web' of middleware connecting various applications and platforms, and locating employees with expertise to mend them. The company has survived an several expensive strategic missteps and an economic downturn.
Whatever choice he makes, Stetzel will need to convince the Board of Directors as well as the CEO to supply the necessary resources. This case provides pupils with an opportunity to place themselves in the shoes of a CIO wrestling with tactical IT alignment challenges at a time when resources are severely constrained and competitive competition is fierce.
Peak Experiences and Strategic IT Alignment At Vermont Teddy Bear case study solution
PUBLICATION DATE: April 05, 2011 PRODUCT #: JIT031-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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