Coca Cola has announced the opening of its first bottling plant in Burma in nearly 60 years. Since 1962, Burma has been a under military rule and a closed and isolated country. As a result of the military's steady abandoning of control over the government, Burma has started opening its doors to assets and international trade.
In the meantime, unwavering political instability is still high and economical development is far from safe. Also, although a framework agreement between the U.S. and Burmese governments has been signed, a bilateral investment treaty to provide protection for Coca Cola's direct investment is not in its position. How will Coca-Cola ensue its strategy in the Burma place?
PUBLICATION DATE: July 29, 2013 PRODUCT #: W13315-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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