This case is about implementing a strategic initiative at one of the largest international tour operators in the US, Grand Circle Corporation, sending over 1 million retired Americans overseas since 1985. After having found the Grand Circle Foundation in 1992, the owners come to the realization in 2003 that it is not reaching its first mission.
The case describes the challenges the company is facing in trying to embed corporate philanthropy as part of their business model rather than it being a side show. The reader is left with a number of unanswered problems concerning what the owners, Alan and Harriet Lewis should do.
PUBLICATION DATE: November 02, 2007 PRODUCT #: BAB130-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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