IMD-3-2344 © 2012
Bouquet, Cyril; Corijn, Peter
Paul Numi is at a crossroad. He is an effective executive in a significant international however he is likewise a confident artist attempting to "make it" in a seriously crowded music market. He turned 50, he cannot shake off that rock and roll itch.
How will Paul Numi contend? The case can be utilized in combination with the IMD Industry Note IMD-3-2343 "Turmoil and Revolution in the Music Industry." Knowing goals: The case is developed to assist individuals in analyzing problems of method positioning in mostly unappealing markets.
Paul Numi A Suit With A Rock & Roll Dream case study solution
Subjects: Industry analysis; Strategy positioning
Settings: Switzerland ; Music industry ; 2012
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