Bob O'Connell, CFO of General Motors, is considering various alternatives to capital to finance large deficits over the next few years. Its objectives are to identify a funding strategy for the long term and select the equity instruments to be issued immediately. Of special interest to O'Connell is a new security called PERCS (cumulative preferred stock buybacks). "Hide
by Kenneth Eades Source: Darden School of Business 14 pages. Publication Date: November 16, 1995. Prod. #: UV2377-PDF-ENG
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